Adobe, WPP, Among Companies In Talks To Acquire Nepali CEO Based Company Simplify360


Indian digital media circles have been abuzz with rumors of potential targets being looked at in the social media analytics space by Twitter, Adobe and even WPP, the world’s biggest advertising company. The latest to join the list of potential targets is Simplify360, a Bangalore-based social media analytics startup that counts over 100 paying customers including big names such as Yamaha, Revlon, Target and Wipro.
I reached out to Bhupendra Khanal, the startup’s CEO, who confirmed ongoing talks for strategic investments with several companies, but declined to elaborate any further. This is what he had to say:
At this stage I cannot accept or decline this news. Several companies have approached for strategic investment or acquisition, and serious talks are on. We will announce if something materializes.”
The rumors of Adobe being in talks to acquire Simplify360 were reported by Indian social media blog, Socialsamosa yesterday.

Simplify360 is among a growing breed of startups focused on gathering and parsing data from Twitter, Facebook and other social media platforms. A recent, notable acquisition in this space was that of Topsy, which was acquired by Apple for over $200 million last year.

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